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Web Site Planning Questionnaire

Dental Office Name:
Contact:
Address:
Telephone/Fax:
E-mail:

 
1. Website Objective

What do you expect this project to accomplish?
(Select all that apply)

Attract new patients
Increase revenue generated from existing patients
Introduce new services
Raise market awareness
Educate patients
Strengthen practice image
Reinforce branding of services
Reference
Lower advertising costs
Lower distribution costs (email campaigns)
Better patient service (questionnaires/forms/quick email responses)


What is the purpose behind the website development or redevelopment?


Functionality
Re-brand
Ability to make changes easier/faster
Update information
Require new features

What do you consider the most important features of your website?



What sections of the website do you need to update frequently?



Is the website the first place that information gets updated?
If not, what is the order?


2. Dental Marketing

List all pertinent marketing channels being considered to drive patients to your website.
(Select all that apply)

Launch Campaign
Direct Mail Campaign
In person after a presentation
Promote at a trade show or event
Email
Search Engines
Corporate Materials
Print Advertising
Broadcast Advertising
Other (Please Specify)
3. Creative Considerations

This website should:
(Select all that apply)

Conform to corporate graphic standards
Be loosely based on corporate standards
Match existing marketing tools and collateral materials
Establish a new corporate identity
Conform to logo / art standards only

4. Budget Considerations

Do you have a predetermined website budget?

Website Development:
Monthly/Quarterly Campaigns:
Technical Support:
Other Considerations:
5. Target Launch Date
 

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